Everything You Need to Know About Custom Shipping Boxes
For small or medium-sized businesses, custom shipping boxes can provide an excellent way to improve brand loyalty, increase brand awareness with an amazing unboxing experience, and keep your charges down.
Before you begin using custom shipping boxes, it?s important to understand which types of boxes are the best ones for the shipping needs, along with options for how to customize them. You should also be familiar with the disadvantages they come with so you can decide whether they are the right choice for you or not.
What are Custom Shipping Boxes?
Custom shipping boxes are packaging developed to certain requirements of a specific e-commerce business. Smaller businesses can ultimately decide what an ideal packaging for his or her products should look like, including their ideas on design, dimensions, shapes, and other factors.
Great things about Using Custom Shipping Boxes
As stated above, customized boxes for shipping include some very nice benefits for small and medium-sized businesses. We?ve identified these five benefits that may inspire you to switch your packaging to customized shipping boxes. They are able to:
Ensure an excellent unboxing experience
Improve brand exposure and loyalty
Protect the earth with eco-friendly features
Increase the durability of packages
Obtain the perfect size box for just about any type of product
All these benefits deserve a little more explanation, so let?s have a look at them one by one.
Give a wonderful unboxing experience
E-commerce merchants who want to make their products feel more exciting beyond the original purchase can look at custom boxes being an option. Developing a great, customized unboxing experience can help make your customers feel very special, and inspire positive emotions that may keep them returning again and again.
Improve brand exposure and loyalty
Around 40% of consumers claim they always publish a present-day or package on their social media accounts if they can be found in unique branded boxes. Brand awareness does not only result from paid advertisements ? it is possible to inspire your customers to become advocates for the brand by delivering custom shipping boxes that surprise and delight.
Social media marketing networks are certainly the most efficient advertising tool for small and medium-sized e-commerce businesses, and when a person shares your products and talks about your brand through their very own social accounts, these platforms become a lot more effective by giving word-of-mouth promotion.
Recommendations are a great way to reach a more substantial customer base ? actually, word-of-mouth promotions inspire $6 trillion in purchases each year. This data only solidifies the truth that branding with packaging is a good way to improve your sales and make your brand more recognizable.
Eco-friendly features
Without always the case, it really is worth mentioning that there are many packaging companies that use 100% recyclable materials, this means their products don?t harm the environment.
As customized retail packaging -commerce business owner, it?s important to do everything you can to deal with Planet Earth ? first of all to guarantee the stability and well-being of future generations, and as an added bonus, your customers will certainly appreciate your sustainability efforts.
Package durability
There are several various ways to fill packages and protect the merchandise you are selling. However, that won?t mean a lot if your packages aren?t well-constructed. Keep in mind that every package passes through multiple practical its solution to your customer, from you and your teammates, to the carrier?s employees, and so on. In the event that you offer products internationally, then your package needs to keep carefully the same quality for days or weeks. The durability of the custom shipping boxes is often top-notch, and that?s particularly true if you collaborate with highly professional packaging and branding companies such as Arka.
Make use of the perfect package size for your products
With custom boxes, not merely do you reach customize the designs and materials of one's packaging, you may also customize your box sizes. As you probably know, shipping fees depend on the weight and size of the box ? by customizing your box sizes to reduce empty space in each package, you?ll optimize your overall shipping costs.
Drawbacks of Customized Shipping Boxes
Custom boxes for shipping can also include certain disadvantages, which e-commerce business owners should know so that you can thoughtfully weigh the pros and cons.
Custom shipping boxes can complicate shipping insurance
Shipping insurance is crucial for most e-commerce businesses, especially those that operate internationally, but insurance agencies may not cover packages if the box indicates what?s inside.
The expense of custom shipping boxes might seem too high
Although it?s true that using custom shipping boxes may be more expensive than other generic options, they actually aren?t as expensive as you might think (but more on that later).
Options for Customizing Shipping Boxes
There are a variety of different packaging and printing variants that you could pick from to customize your shipping boxes. To look for the right unique custom-printed box for the e-commerce business and the products you sell, you will have to think through several specific details.
First and foremost, you need to decide on the form of the box ? if you need to reduce the empty space within the box, then you can certainly experiment with shapes that best help you meet that goal. Also, your printing should be connected with your brand logo and colors ? there are some different options for how exactly to print your design on the surface of the box. Additionally, some individuals decide on stickers rather than printing (among the cheaper alternatives).
It?s also vital that you focus on the infill of the package, that may offer layers of protection that are unique and suitable together with your specific box designs.