Every Successful Restaurant Website WILL NEED TO HAVE 5 Key Ingredients
Every restaurant website has one main goal and that is to attract customers. Frequently, I see poorly designed restaurant websites which are missing the key ingredients had a need to successfully convert visitors to customers.
Do you know the key ingredients in a successful restaurant website? Here are the 5 things that every restaurant website needs to have to maximize its likelihood of converting website traffic into paying customers.
1. Map and Directions
Don't make it problematic for people to find where your restaurant is situated. Instead of only listing https://click4r.com/posts/g/10718236/ on your website, display an easy-to-read map and directions, which means that your customers can quickly find your restaurant. Easy and simple and quickest way to display a map to your restaurant is to use Google Maps and embed it on your own website.
2. An Accessible Restaurant Menu
If your restaurant website doesn't include the menu with the costs - do it! Your menu may be the main marketing tool on your website and your opportunity to make mouths water, so do not forget to include some enticing pictures of your dishes.
The key thing here's to make your menu accessible. All too often I see restaurants take the lazy approach and upload a PDF copy of their menu. PDFs take an agonizingly, long time to load, particularly if people are trying to view your menu from their mobile phones. PDFs also provide no search engine optimisation (SEO) benefits for the website.
My advice would be to take the extra time and energy to develop a dedicated menu page on your website. Make sure your menu page includes descriptions of the food, any specials or promotions and appealing photos of your dishes.
3. A Photo Gallery of one's Restaurant and Food
People love to see what the restaurant looks like before they opt to eat there. That is why every restaurant website needs to have an image gallery. Hire a specialist photographer to come during among your restaurant's busy times and capture the ambiance, decor and dishes that make your restaurant unique. Then display the photos on your website in a simple photo gallery.
Pictures are worth a thousands words and great pictures are invaluable for convincing visitors to come to your restaurant.
4. An Effective, Restaurant Homepage
Your homepage is the most important page on your website since it makes the first impression. Within minutes of arriving to your homepage, an individual will decide if it is worth their time to look through the others of your site.
So how do you ensure that your homepage is engaging?
Firstly, your homepage needs to display a prominent photo of your restaurant. Pick a excellent picture of your restaurant or perhaps a signature dish and make sure it is the first thing people see if they come to your site.
You also need to have some well-written copy to complement your image. The copy should tell people what your restaurant is about and how it really is different from other restaurant experiences. Make certain this content is short and compelling. If the content is too much time, people only will not take the time to read it.
Finally, beside your primary image or your marketing copy, you must include a strong proactive approach. A proactive approach is a link or a button that encourages the person viewing your homepage to click to another page. Examples of good calls to actions for a restaurant website would be:
View our delicious menu and weekly specials (links to your menu page)
Take a tour of our restaurant (links to your photo gallery page)
Make a reservation for your next event (links to your e mail us page)
5. Reservation Home elevators Every Page
Every restaurant website requires a dedicated area to make reservations on each page of their website.
If you are in a position to install an online reservation system on your restaurant website, that would be the perfect solution. Another way to accept reservations online is by using OpenTable.com which is free to use. However, if you don't want to bother with online reservations right now, just display a telephone number that people may use to generate a reservation directly.
The main point here's to make the reservation information highly visible on every page. The most effective place to put your reservation info reaches the top of your website, near your main navigation. This makes the information easy to spot for the visitors and they'll appreciate you for it.